Aug 28, 2013

Lervig's 10th Anniversary

https://www.youtube.com/watch?v=7LdCyh9VFsc

See the video for a cool time lapse of the concert thrown by Skagen fonden where over 10.000 persons attended last Thursday. It was an excellent way to celebrate our collective anniversaries (skagen fonden -20 and Lervig 10) What a great way to also announce that so far this year Lervig is kicking some ass, our sales are up over 30% hey we may actually make some money this year we are in plus for the first time in 10 years.

A bunch of cool shit happening:

Sorry to say Kaisers Orchestra is quitting, but hey they asked Lervig to make them a special beer for their last concerts here in Stavanger... This beer is a 5,6% version of Lucky Jack but dry hopped with Cascade and Centennial hops. one of if not the best combo's of hops ever known to hop heads! (yeah Im old school). We brewed 5000L of this beer and its in the keg and ready to drink in 2 weeks for the concert... any left over kegs will certainly be made available to those who ask first. check out the logo and if you a fan come check out the concert and the beer http://www.billettservice.no/event/kaizers-orchestra-siste-dans-billetter/383649

Heading over to Oslo to hang out at my new friend's beer festival (Grünerløkka Bryghus') After helping them complete their brewery with a capacity of about 100.000L per year, we are going to participate in the festival this weekend, if you in oslo come over say hello and have some Rye IPA or Galaxy IPA!
heres the link: https://www.facebook.com/events/602778429753915/?ref=br_tf


All IN from Sweden! we have brewed yet another killer collab beer this time with a hop fetish. over 2 kg per 100L of dry hops should be ready to sell in a week or two. Just busy and waiting to find time to keg it all up. most of course will ship to Sweden where the boys at All IN will divi it out to the best bars in Sweden.
the beer is called of course Schysst IPA, There's a good explanation to the name but I guess you should ask Pelle from ALL IN 
And All In are having a little festival should be one great and chill festival just the way I like it in Nov 1-3
here is the poster: buy tickets now as they are keeping the attendance low and casual no crazy crowded lines or pushy drunken people with backpacks on here...no sir

SO I'm twitting on the twitter, I have to learn about how to do it but I realized suddenly Lervig isn't very good at the social marketing game... thought I may try to step it up: so find me @lervigbeer

and sorry it took me so long to make an update.

Apr 10, 2013

Update 2013

Things have really changed a lot around here...
Still we are the same old group trying to deal with the increased production amount of new beers, new countries of export... our sales grew to just a hair under a 1,000,000Liters last year. This years growth looks like it did last year were up 30% than last year this time so it looks real good that we may become that Norden Speicalty beer king... I dont plan to stop pushing forward til we reach full capacity and even then I may have to increase it... right now we can produce probably 3 million liters a year. however the more types we make the harder it is to hit the capacity with tanks that hold 60.000L each. Anyway the news is GOOD.
I have a meeting next week with the brewery board to discuss buying tanks, and increasing our productivity. We have a deficit thats true, but we aren't playing with a toy, this brewery has the potential to become an institution amoung the greatest breweries around. May never become a Carlsberg but I would love to see it become a Sam Adams or Serria N type of success story.

something about local stores:

Rema 1000, a few years ago i was crictical about their desion to kick our beers out of the local stores and I got lots of good feedback about it. Now I have removed that blog but Im sure its floating around elsewhere.
Turns out they have switched gears and we are sellign quite a few liters from their stores, thanks for giving us a second chance to make it happen.